Genuine leather does not necessarily mean that it is "real" leather. It means it is a genuine leather product. All-natural leather means that it is indeed made from the hide of an animal. Rawhide is an all-natural leather. However, there are even various types of rawhide: bovine, ostrich, alligator, lamb, goat, and even more exotic types such as deer and moose. As you can see, choosing a leather is not always easy. There are so many options that an uneducated shopper could get confused.